How does Criteo collect data?
When you browse an Advertiser's website or mobile application that uses our technologies, that technology allows us to collect a limited amount of data relating to your browsing, such as the products you have viewed, put in your shopping cart and purchased. Find out more about the type of data collected by Criteo.
How does Criteo get data?
Identity and Interest data comes from all the shoppers connected to Criteo – that's 72% of all online shoppers globally; Measurement data tracks every sale that occurs from a brand-funded retail campaign; Publisher interaction data is based on Criteo's granular visibility of shopper interaction with websites and apps.
How does Criteo use third party data?
By uploading an email list or CRM data and targeting with Contact List, you're able to connect with offline shoppers across digital channels as well. Third-party platforms can integrate pre-defined audiences within the Criteo ad platform and become supercharged with the data from the Criteo Shopper Graph.
How do Criteo ads work?
Criteo's Dynamic Retargeting evaluates each shopper's journey across thousands of publishers and devices in order to access purchase intent. The Criteo Engine then predicts the optimal personalized offer to display on Facebook for maximum sales conversions – all in real time.
Does Criteo use cookies?
Criteo and our partners use cookies and similar technologies to analyze trends, administer the website, and track users' movements around the website.
How is Criteo different from Google?
Criteo enables marketers to acquire more customers and increase repeat purchases from existing customers using the world's… Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more…
Is Criteo an SSP or DSP?
NEW YORK, September 20, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo's leading retail media and programmatic capabilities.
Is Criteo programmatic?
Criteo has pre-negotiated with Gourmet Ads to have Programmatic Deals in their platform. Deal Targeting options available; Smart Deals, Private Marketplaces / Deal IDs, Programmatic Packages.
Is Criteo a DSP or SSP?
NEW YORK, September 20, 2022 — Criteo S.A. (NASDAQ: CRTO), the commerce media company, today announced the launch of Commerce Max – a self-service, all-in-one demand-side platform (DSP) for enterprise marketers built for scale and powered by Criteo's leading retail media and programmatic capabilities.
Is Criteo a self-service?
The easy-to-use platform for hard-to-believe results.
Create campaigns in minutes and enjoy total control over setup, management, and measurement with our easy-to-use self-service platform.
What are the two main Criteo solutions?
We have two lines of products: Marketing Solutions API and Retail Media API.